Home Selling Articles and Advice

• Introduction: Emotion vs. Reason
• De-Personalizing the House
• Removing Clutter, Though You May Not Think of it as Clutter
• Fixing Up the House Interior
• Fixing up Outside the House

• Meeting with Realtors
• Which Realtor Do You Choose?
• What Happens Behind the Scenes
• Dropping Your Price...Too Late?

• Price and Terms of Sale
• Lockbox - Yes or No?
• Real Estate Commission
• Multiple Listing Service
• Agency Duties of a Listing Agent
• Resolution of Disputes

• Is the Commission Negotiable?
• How and When the Commission is Earned
• "Hot" Market Under-Pricing Strategy - Commission Issues

• The "Real" Role of a Listing Agent
• Preliminary Marketing - the "For Sale" Sign
• Preliminary Marketing - Flyers and the Brochure Box

• The Multiple Listing Service
• Office Preview
• Broker Previews and Culinary Delights
• Office Flyers
• Marketing Sessions

• The Purpose of Advertising in General
• Real Estate Company Advertising
• Individual Agent Advertising
• Neighborhood Announcements
• Open Houses

• Convenience and Availability
• Why You Should Not Be Home
• Lighting, Fragrances, Pet Control and More
• Keeping the House Tidy and Neat